The Gambia Mall‚s location is in the centre of the busy Brikama-Senegambia-Banjul crossroads. 9OO vehicles pass the Mall every hour, combined with foot traffic this represents a foot count of over 40,000 people every day within an 8 hour period.

The Gambia Mall has excellent direct pedestrian links to its prime retail areas, together with good access to public transport links. 75% of shopping trips and purchase decisions are made by women; The Gambia Mall has been conceived to meet a woman’s and their children‚s needs as the preferred Shoppertainment destinaion in The Gambia.