The Place

This is the PLACE where dreams begin! This‚  trendy lifestyle shopping mall has a walkway boulevard with Asia‚s largest sky-screen overhead, which is an iconic and unique creation in Beijing ‚ aiming to‚  create a pleasurable and fashionable environment. Every Time you look up, you will see an amazing world!

The Place collaborates shopping, dining, leisure, recreation, cultural and special events, all under one roof. It provides customers a pleasurable and unique shopping experience that gives a smart balance to the functional and fashionable modern lifestyle. In here, you can totally forget existing of the time and the space, enjoy your active, healthy and joyful lifestyle.

The‚  Place has a unique collection of fashionable brands around the world: the first flagship store of ZARA in Beijing; Italian fashionable sport brand Robe Di Kappa; a leading global athletic American brand New Balance; popular, fun and bright colored Paul Frank creates smiles through its most recognized character Julius.